I’m a creative and visual storyteller with over two decades of experience bringing thoughtful, impactful design to life. As Brand & Creative Lead at LMR Consulting, an Ascend Fundraising Solutions company, my current focus is leading creative for large-scale charitable lottery campaigns — shaping cohesive brand systems and developing integrated print, digital, and out-of-home marketing that inspires participation while supporting meaningful causes.
I approach design with a balance of strategy and creativity, guided by strong concepts and a love of typography, colour, and visual storytelling. While lottery marketing is where my energy is focused today, my broader experience across non-profits, global brands, and local businesses continues to influence how I solve problems and tell stories through design.
MY PORTFOLIO
Selected Work for Geotab
Brochure, infographics and ebook designs created for Geotab, translating complex information into clear, cohesive visual communications.
Home Lottery Promotions
Direct mail campaigns, OOH advertising, and digital marketing for Edmonton, Alberta’s Full House Lottery. Projects included brochures, envelopes, signage, emails, and digital ads.
Direct mail campaigns, digital marketing, and OOH advertising for London, Ontario’s Dream Home Lottery. Projects included brochures, envelopes, digital ads, billboards, and transit wraps.
Event & Environmental Design
Tradeshow booth display for Celestica Inc.
Event branding and poster series for the Thunder Bay Regional Health Sciences Foundation’s Mental Health Awareness Week.
Canadiana Medical Hall of Fame floor-to-ceiling mural
Infographic Design
Infographics created for a variety of clients, including Teramach, Data Integrity, HighVail, and Idealliance.
Branding & Publications
Logo design and promotional materials, including reports and brochures for the Canadian Medical Hall of Fame.
Quarterly newsletters and annual report designs for CWIPP (Canadian-Wide Industrial Pension Plan).
